The Two-Prompt Trick That Borrows Anyone's Brain

There’s a moment in every AI training I run where someone says: yeah, but you know how to prompt AI.

True. I’ve been doing it for four years. But that’s not the real answer.

The real answer is twenty-five years running businesses and fifteen years in tech. When I sit down to prompt, I already know the task, the outcome, and how I’d solve it without AI. That’s the context that makes my prompts work. Most people don’t have it.

Here’s the workaround.

Don’t try to become the expert. Borrow one.

Before you write the prompt for the thing you actually want, write a different prompt first. Ask the AI: who are the most influential marketers? What are the best books on copywriting? Add a bit of brand context if you’ve got it. My brand is light and playful, this is my audience, who would be the best fit?

It’ll come back with a name.

Then write your real prompt. The one you came for. And on the end of it, you append: write it the way Seth Godin would. Or Russell Brunson, if you’re chasing hard-edged sales copy. Or whichever name came back from the first conversation.

You don’t need to read their books. You don’t need to study copywriting. The AI has already read them. You’re just telling it which lens to use.

It works in any field. Best operators. Best designers. Best negotiators. Best therapists. Two prompts, thirty seconds, and you’re getting output shaped by someone who spent a career working out how to do this thing well.

You didn’t become the expert. You just borrowed one.